Who We Work With · iii.

Equity-rich, time-poor, with concentration to unwind.

You are building or have built real wealth inside a company whose shares now sit on your balance sheet in a size that makes you uncomfortable. Vesting schedules, RSUs and EMI: the instruments are clear. The question is what to do with them, and when.

Typical client

A senior executive at 45–58

  • £2M–£20M+ concentrated in employer equity
  • Multi-year vesting with near-term tender windows
  • Tax outcomes that span CGT, income and pension allowances
  • A retirement date being paced toward, not yet set
  • An existing accountant and usually a company lawyer
The situation

Most of your net worth is in one ticker.

It is the price of having been early, or senior, or both. The shares that made the career are now the shares that make the anxiety.

You already know, intellectually, that you are too concentrated. What you need is a plan for unwinding that does not accidentally hand half of the proceeds back in tax.

Our work begins with the question most other advisers skip: what is this wealth actually for? The answer rarely reads "maximise terminal value." It reads, more often, as a set of commitments (to a second house, a set of children, a retirement date, a philanthropic instinct) which, once named, let us work backwards to an allocation that serves them.

From there, the focus is on building clear rules for reducing concentrated shareholding risk over time. That might be as simple as agreeing to sell a set percentage each year, or deciding that any newly vested shares will be sold once the price is above an agreed level. We cannot know where the share price will go next, but we can build a strategy that you are comfortable with, and that gives you clarity over future sales. Instead of sitting with your finger on the mouse wondering whether today is the right day to sell, each decision becomes part of a wider plan. By linking those rules to your liquidity needs, tax position, lifestyle goals and long-term investment strategy, what once felt like a daunting decision becomes a considered part of the process.

The instrument is not the problem. The instrument is the mechanism. The problem is that no one has yet asked what you want the proceeds to do.
Adam Herbert · Founding Principal
How we'd work with you

A plan the board lawyer, the tax accountant and the family all recognise.

For executive clients the value of our Guardian:CONNECT approach is most visible at the edges, where a share-sale decision has CGT, share-scheme and pension consequences that need a single coordinated answer, not three conflicting ones.

Reading for executives

Three pieces worth ten minutes of your Sunday.

"
I came in thinking I needed someone to manage a portfolio. I left with something more useful: a four-year sequence of decisions written down, in English, that my wife, my lawyer and I could all read on the same page.
MH
Mr H
FTSE-250 executive · Client since 2019
A first conversation

A conversation. No fee.

Come with a share schedule and a question. Leave with a clearer view of what the next three years ought to look like.